The stats for Black Friday 2010 are just now rolling in, and we have collected data from several sources to see how consumers shopped online and which brands received the most (and the least) attention on Twitter during Black Friday.
PayPal tracked the consumer spending habits of shoppers from Thanksgiving through Black Friday and found that online payments made with PayPal increased 27% over Black Friday 2009. Additionally, more people were shopping while the turkey was roasting, as payments made on Thanksgiving day itself increased 25% compared to 2009.
The biggest shopping times on Black Friday, as determined by PayPal, were between 9 a.m. and 10 a.m. PST. But that wasn't the start of the holiday shopping season, which PayPal puts at November 15, when we started to see many of the early Black Friday deals.
In addition to the online spending, FortiusOne monitored Black Friday tweets by brand and location, offering a picture of which brands were the biggest winners and losers of Black Friday 2010.
PayPal tracked the consumer spending habits of shoppers from Thanksgiving through Black Friday and found that online payments made with PayPal increased 27% over Black Friday 2009. Additionally, more people were shopping while the turkey was roasting, as payments made on Thanksgiving day itself increased 25% compared to 2009.
The biggest shopping times on Black Friday, as determined by PayPal, were between 9 a.m. and 10 a.m. PST. But that wasn't the start of the holiday shopping season, which PayPal puts at November 15, when we started to see many of the early Black Friday deals.
In addition to the online spending, FortiusOne monitored Black Friday tweets by brand and location, offering a picture of which brands were the biggest winners and losers of Black Friday 2010.
No comments:
Post a Comment